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by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

ISBN : #3656877637 | Date : 2015-01-19

Description :

PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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Secrets of the Great Rainmakers: Proven Techniques from the Business Pros PDF




by Jeffrey J. Fox : Secrets of the Great Rainmakers: Proven Techniques from the Business Pros

ISBN : # | Date : 2006-03-06

Description :

PDF-ce510 | In Secrets of Great Rainmakers you’ll learn how to outsmart the competition and set yourself apart from the pack. Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and co… Secrets of the Great Rainmakers: Proven Techniques from the Business Pros


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Vertriebscoaching: Von der Führungskraft zum Coach (German Edition) PDF




by Bettina von Troschke : Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)

ISBN : #3834907650 | Date : 2009-01-27

Description :

PDF-94958 | Führungskräfte im Vertrieb haben mehr denn je die Aufgabe, ihre Verkäufer zu echten Verkaufsprofis zu entwickeln. Dies können sie am besten durch individuelles Vertriebscoaching leisten. Die Autoren präsentieren bewährte Vorgehensweisen und praktische Lösungsvorschläge auch für schwierige Coachingsituationen. Die Leser lernen Coachingmethoden und -werkzeuge kennen, um ihre Führungs- und … Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)


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Managers Competitive Marketing Strategies Second PDF 290505047

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by Norton Paley : The Manager’s Guide to Competitive Marketing Strategies, Second Edition

ISBN : #1574442341 | Date : 1999-04-30

Description :

PDF-fe66e | The ability to think strategically is permeating every level of successful organizations – particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager’s Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you … The Manager’s Guide to Competitive Marketing Strategies, Second Edition


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Brainfluence Persuade Convince Consumers Neuromarketing PDF 7b18fe1f8

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by Roger Dooley : Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN : #1118113365 | Date : 2011-11-22

Description :

PDF-7348e | Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to mea… Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by by Roger Dooley

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Kundenkommunikation Sozialen Medien Steuerung Kommunikationsprozesse PDF 13fd7acc3

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Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF




by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

Description :

PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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Thriving New World Economy Perspectives PDF 62bca3e49

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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

Description :

PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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by Max Adler : A study of Marketing and Online Marketing Tools which improve online success

ISBN : # | Date : 2010-07-23

Description :

PDF-12b31 | Bachelor Thesis from the year 2010 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies f… A study of Marketing and Online Marketing Tools which improve online success


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Handbook of Asian Finance PDF




: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

Description :

PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6%, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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Global Marketing Strategies Jean Pierre Jeannet PDF 724e83968

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by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

Description :

PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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